"Choose nature. Buy less." Exploring sufficiency-oriented marketing and consumption practices in the outdoor …
However, people do not always consciously reflect their actions and choices, nor do they have access to all the information that would be necessary to do so (Klein and O''Brien, 2018). Recognizing the shortcomings of common behavioral approaches (e.g., the agency-structure dichotomy and the value-action gap), SPT offers a contextual …
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